The workshop helped registered participants expand their understanding of branding, designing and advertising for business projects. The session discussed the significant role of graphic communication and guided participants through the basic steps of creating great creative logo designs, package designs, corporate identities and other different types of media. They have learnt how to start a creative and a dynamic design project that focuses on both the aesthetic and functional concerns for effective communication, advertising and marketing purposes. The workshop helped them explore a broad range of design techniques and elements.
Starting with understanding the ‘Harmonization’ of Arabic and Latin (English) scripts through bilingual typefaces to the use of different graphic design elements and techniques - including balance, sketching, choice of typefaces, colors, size, shape, weight, texture, value, lines, contrast, text arrangements, paper quality and the selection of appealing visuals. Participants were guided through an extensive variety of design-based theories and contextual literature to help them build their on-going projects or assist them in establishing their futuristic design projects with a clear focus and a design-related strategic framework.